Who We Are

Our Mission

Our mission is to partner with people and organizations to unleash growth potential and enable them to make their impact on the world. We are your partner, collaborator, cheerleader, and driving force ready to integrate seamlessly with your team to define, build, and execute your vision. With nearly 20 years in business operations in a range of industries, we have honed our skills to help organizations navigate change, embrace efficiency, and develop thriving employees.

We live out our #1 Rule through our Core Tenets when working with our clients, teams, and partners.

Our Leadership

Laura Morford
Chief Operations Consultant

Read Laura’s Bio

As an accomplished Operations and Transformation leader, Laura has led projects of all sizes and complexity from inception to close, with an expertise in taking large cross-functional strategic initiatives, breaking them down into actionable plans for execution, and creating visibility for all stakeholders.  Being a unique blend of both a strategy and details person allows her to deliver true end-to-end solutions.

With over 20 years of business operations experience in a multitude of disciplines, Laura has developed a deep understanding of best practices and multiple methodologies, resulting in a talent for adapting strategies to meet evolving business needs and the ability to seamlessly move from team to team understanding the role of each business function in the larger strategic vision.  Driven by data, Laura is an expert at identifying areas for improvement, creating solutions that deliver measurable outcomes aligned with organizational goals, and preparing teams to adopt new ways of working.

Laura believes that success is achieved through a combination of people, process, and technology with the understanding that people are most important.  When leading teams, she focuses on alignment, collaboration, and communication to set clear expectations and deliver results.

In her free time, Laura loves traveling but calls Greenville, South Carolina home when not on the road.

Collin Hulon
Chief Technology Consultant

Read Collin’s Bio

Collin is a seasoned Software Engineering leader with over a decade of experience in driving innovation and delivering exceptional results in the technology industry. He got his start in general IT and helped shape service offerings using ITIL principles for the University of South Carolina. Eventually he saw the power and potential in a more Software based approach and moved into a traditional full stack software engineering role. Over the next several years he would gain extremely valuable experience and would move into more senior roles to assist with leading teams. These experiences helped to shape the leader that Collin would become as he moved into formal engineering leadership roles.

With a steadfast commitment to fostering a people-first culture, Collin is renowned for his ability to inspire and empower his teams to achieve their full potential. He firmly believes that success is not solely measured by projects completed but by the growth and fulfillment of the individuals he leads.

Throughout his career, Collin has demonstrated a keen aptitude for strategic planning, team building, and project execution. His leadership style is characterized by transparency, empathy, and a genuine passion for helping others succeed. Collin’s collaborative approach and dedication to cultivating a supportive work environment have consistently driven high levels of engagement, productivity, and employee satisfaction.

He is currently based in Denver, Colorado, Collin resides with his wife (Eleasa) and two dogs (Marge and Winston).

Pillars of Success

  1. Strategic Vision
    Our journey is guided by a strategic vision that goes beyond the immediate challenges. We envision possibilities, identify opportunities, and craft solutions that not only address current issues but also future-proof businesses.
  2. Innovation
    Innovation is in our DNA. We continuously explore new technologies, methodologies, and best practices to ensure that our clients stay ahead in a competitive landscape.
  3. Client-Centric Approach
    At Formula Consulting, our clients are more than just partners – they are collaborators in the transformation journey. We prioritize understanding businesses’ unique challenges, aspirations, and goals to tailor solutions that make a measurable impact on business operations.
  4. Proven Experience
    Over the years, we have accumulated experience across multiple industries including SaaS and healthcare tech. From streamlining processes and optimizing workflows to implementing tech solutions, our experience is a testament to our ability to deliver results that matter.